19 July 2012
Working with Dante, Creative Lead, I have learned a lot about
the process and elements that happen when making various different
designs. I have watched the process from start to finish of
creating the branding for the Shipley Health Store. This has
involved many different elements and programs in order to create a
design that looks good and is easy to keep to a theme that can then
be placed onto multiple media such as website adverts, magazine
adverts and PowerPoint slides in a slide show.
The PowerPoint slideshow on display in Shipley Health Store
itself is what I have been helping to work on today. This has
involved deciding which products we wanted to specify and advertise
more. Careful decision has led to; Organic fruit and veg, Honey,
Natural vitamins as well as advertising the fact that there is 10%
off the RRP of all Pukka products in store.
Working with Dante has enabled me to gain many skills and the
knowledge of secrets and tips he uses to produce his designs,
especially when designing the initial layout for The Shipley
Pride's website along with all the background, foreground, content
and links/buttons. There is certainly a lot more features and
things to take into account than I had first imagined.
Overall my experience with The Creative Lead has been an amazing
learning experience and the work that is produced is always top
notch and has an original look and feel to it.